The Pearl of Africa Tourism Expo (POATE) is an annual tourism and travel trade show that is organised by the Uganda Tourism Board. Each year, the expo brings together tourism value chain actors and stakeholders under the Business to business and Business to Consumer formats, for networking opportunities, business deals.
The Event will be held at the Speke Resort and Convention Centre in Munyonyo, Kampala from 21st to 24th May 2025.
Over 5,000 trade visitors are expected to attend the three-day expo in the heart of Kampala.
The expo is organised in collaboration with Tourism sectoe agencies—including the Uganda Tourism Board, Uganda Wildlife Authority, Uganda Hotel and Tourism Training Institute, Uganda Wildlife Research and Training Institute, Uganda Museum, and Uganda Wildlife Conservation Education Centre
According to the Ministry, this year’s expo, themed “Tourism and Sustainable Transformation,” aims to bring together tourism stakeholders, international buyers, investors, and media representatives to experience Uganda’s diverse tourism offerings.
The event will serve as a platform to showcase Uganda’s unique attractions and enhance its visibility on the global tourism map.
It will be a great opportunity for Uganda to facilitate Business-to-Business (B2B) and Business-to-Consumer (B2C) interactions, creating valuable networking and investment opportunities.
This year’s expo will also highlight the growing significance of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, aligning with global travel and hospitality trends.
